Bez joins a list of artistes who have been dropped as Glo brand ambassadors in the last week.


Now, alternative singer,Bez Idakulahas also confirmed his exit fromGLO.So far, pundits are blaming the increasing number of deals not being renewed on the prevailing economic recession in Nigeria.A few months ago,MTNalso dumped over 10 stars includingDon Jazzy,Kcee, Dr Sidas its ambassadors and till this moment, no rival brand has signed them.
With this trend going on, the big loser, if no alternative revenue source shows up, would be the celebrities, especially musicians who work in an industry lacking a structured monetisation system for most of their work.Next year will be interesting in many ways!

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